MIKHALCHENKOVA NATALIA
FOUNDER OF
AGORA SPORTS CONSULTING
Consulting with Purpose
ABOUT
French-English-speaking Russian, Bachelor’s In International Business Administration and MSc in Oil and Gas Management from Moscow State University of International Relations (MGIMO).
After 10 years working with some of the best companies in sports industry and being part of the biggest Sports Events Including 2014 Olympic Games in Sochi, 2018 FIFA WORLD CUP Russia, 2019 Copa America in Brazil and 2019/2020 FIFA World Cup in Qatar Natalia launched Agora Consulting to help sponsors, leagues, investors and athletes successfully invest in sports.
An excellent track record dealing with major global and local sporting organisations and the savvy of having negotiated big sponsorship contracts, position Natalia as an expert with unique skills to help investors evaluate, decide and negotiate partnerships, provide bespoke hospitality and events services.
About Natalia Mikhalchenkova
PROFESSIONAL SYNOPSIS
Over 8 years of experience in Project management
10 years of experience in Sports Business including Hospitality, Protocol and Guest Relations as well as Marketing and Communications
2 years of experience in the hospitality industry in Qatar, both strategic and operational levels.
2 years of experience in Sports Marketing and PR in Qatar
5 years as an Organising director of CEV Champions League in Russia and Chief press-officer at Dinamo Moscow Volleyball club.
Managed Qatar delegation hospitality in Russia for 2018 FIFA World Cup and in Brazil for 2019 Copa America
Was Director Of Public Relations at Qatar Volleyball Association- FIVB WORLD TOUR in Qatar in 2021
Organised 12 Padel Tournaments in Qatar for local community
Made Marketing and PR for Qatari Olympic Medalists
Provided exceptional customer experience to royals, dignitaries, heads of state, VIP guests, celebrities
Was part of the bid committee for FIFA FAN FEST QATAR 2022 for FIFA and Supreme Committee in cooperation with Rock in Rio music festival
Provided Hospitality & Guest Management services for Louis Vuitton Delegation during 2022 FIFA WORLD CUP IN QATAR
Professional Background
Years of Experience
CEO AGORA SPORTS CONSULTING
April 2022-Present
• Sponsorship activations in Sports in Qatar
• Guest Programs for VIP groups during 2022 FIFA World Cup Qatar
• VIP Concierge Services for delegations coming to Qatar including transportation, personal shopping, meeting arrangements, accommodation arrangements
• Tailor-made programs for the guests from Qatar for business and leisure purposes including the SPIEF forum, family vacations, and business trips.
• Communication with the Russian Olympic Committee (ROC), Sports federations, Russian sportsmen, and Professional Sports clubs regarding the participation of the athletes in the sports competitions and events in Qatar including Professional Football Clubs from Russia
Project Manager FIFA WORLD CUP Louis Vuitton
JULY-DECEMBER 2022
- Hospitality and Event management for Louis Vuitton as a commercial affiliate of 2022 FIFA World Cup Qatar 2022
- Ticketing management
- Hayya Cards management
- Transport and Logistics operations coordination
- On-ground activations coordination
- Suppliers coordination
- General consulting services
Organising Director of Padel Tournaments
November 2020-Present
Turnkey solutions for Padel Tournaments in Qatar. 12 tournaments in various locations in Qatar
Director Of Public Relations- FIVB WORLD TOUR
January-March 2021
- Responsible for attracting sponsors and working with media and broadcasters
- Responsible for arrangements of PCR tests for the participants and staff on a regular basis
- Cooperation with FIVB headquarters regarding implementation of special safety procedures
- Cooperation with Hamad Hospital regarding the PCR tests and results
- Coordination with Hamad Airport regarding the safety bubble for the participants
- Interviews for the international press
2019 FIFA CLUB WORLD CUP- Flamengo club delegation coordinator
December 2019
- Coordination of family&friends program of the players/staff of Flamengo football club
- Accommodation and logistics support of Flamengo team and delegation
- Collaboration with Qatar Airways for chartering direct flights Rio de Janeiro- Doha
- Packages for Flamengo fans promotion in cooperation with Qatar Airways
Copa America 2019 Qatar delegation coordinator Embassy of the State of Qatar in Brazil
June-July 2019
- Accommodation
- Logistics
- Concierge
- Travel
- Events
Chief Operating Officer Russia Exclusive
Juky 2018 - December 2020
• Consulting for the Guest Programs for FIFA sponsors for 2022 FIFA World Cup Qatar including Adidas, NBC Telemundo
• Hospitality and concierge services inbound and outbound
• Was part of the bid committee for FIFA FAN FEST QATAR 2022 for FIFA and Supreme Committee in cooperation with Rock in Rio music festival.
• Hospitality program for Flamengo VIP guests during 2019 FIFA Club World Cup and FIFA VIP Guests during 2020 FIFA Club World Cup Qatar
• Sports hospitality and concierge services for key accounts including Qatari clients (Royal family, Amiri Diwan, SC, QFA, Ooredoo, BeIN Sports, QOC)
• Events production and guest management programs
• Protocol
• Transport and logistics
Chief Press Officer Volleyball Club Dynamo Moscow
July 2017 - December 2020
- TV and media coordination
- Livestreams preparation
- Arrangement of spokespeople to speak to the press
-Press releases preparation
-SMM
-Communication with different sectors, such as private sector corporations, public sector/government bodies and charities
- Phone or email journalists to try to interest them in the organisation’s press releases and feature ideas
- Production of proactive media campaigns
-Proof-read and if necessary rewrite media statements
- Meetings with journalists and foster good relations with the media
- Posts and updates the organisation’s social media pages
-Response to the media during crisis PR events or negative incidents
Organizing director for the CEV Champions league and CEV Cup
November 2014- December 2019
- Hospitality and transport for teams, referees, and delegations during their stay in Moscow
- Passport and visa support for the team and team administration
- Organization of Champions league tournaments in Moscow
- Europe trips organization and coordination
- Organisation of press conferences and interviews
- Participation in business meetings with players and agents
- Negotiation of players' contracts
- Cooperation with Russian Volleyball Federation, CEV (European volleyball confederation) and FIVB
Manager Project 2018 FIFA WORLD CUP Embassy of the State of Qatar in Russia
June-July 2018
Work with Qatari delegation during FIFA World CUP 2018. Hospitality services for the delegation of 3000 people coming from Qatar to Russia to attend FIFA World CUP 2018 including:
• Hospitality & Concierge services,
• Accommodation and transport coordination,
• Personal shopping
• Logistics
• Coordination of the team working at the airports (meeting and greeting)
• Protocol coordination of meetings of HH Sheikh Tamim bin Hamad Al Thani with the representatives of the Russian Government and business
• Cooperation with the Security services and transport companies
IOC hospitality- Transport and logistics coordinator for members of International Olympic Committee
Sochi 2014 Organizing Committee
June 2013-March 2014
- Transport and logistics coordination for the memebers of IOC and NOCs.
- Assistance to the VIP guests including VIP fleet, PAs, security
- Cooperation with call-center and Volunteers department
- Coordination of the amount of cars available at each moment
- Coordination with transport companies
- Coordination with Accreditation and security departments