CASE STUDIES
Effective Consulting and Event Management
QNB One Run For All 2025 - 2nd Edition
21 May, 2025
Event Overview:
On 23 May 2025, Doha became part of the world's largest half marathon "One Run" by the Hero League for the second time.
More than 3,000 residents and visitors of Qatar took part in the race. The event was be held with the support of the Ministry of Sports and Youth in Qatar, Qatar Sports For All Federation, QNB, Qatar Calendar and Qatar Athletics Federation.
Highlights:
-3300 participants from 95 countries
-Iconic Location- Lusail International Circuit
-Sponsors: QNB, Qatar Calendar, Approved Market, Redbull, Rayyan Water, Pocari Sweat
-Vendor Village: Pinkberry, Metaboliqa, Stretch Lab, Futad, Awaken, AlterEgo, Flat White, Chia Nation, etc
-Total number of visitors: 5000​​
Our Role:
- Full event concept, planning, and management.
- Development of branding, entertainment program, and operational logistics.
- Fan zone programming and participant experience management.
- End-to-end delivery of marketing and community engagement strategies.
Aamal Ride 2025 - 2nd Edition
Event Overview:
Aamal Ride 2025, Qatar’s premier community cycling event, was successfully organized by Agora Sports Consulting in collaboration with Qatar Cyclists and the Ministry of Sports and Youth. The event promoted health, wellness, and inclusivity, bringing together over 2,500 participants from various nationalities.
Highlights:
-April 25, 2025; Route from Old Doha Port through The Pearl Island and Gewan Island.
-Participants: Over 800 cyclists representing a wide range of nationalities.
-Distances: 5 km and 40 km routes
-Fan Zone: spinning classes with Technogym, stretching sessions, kids’ activities, and brand activations.
Our Role:
-Full event concept, planning, and management.
-Development of branding, entertainment program, and operational logistics.
-Coordination with partners including Qatar Cyclists and the Ministry of Sports and Youth.
-Fan zone programming and participant experience management.
-End-to-end delivery of marketing and community engagement strategies.\
Key Achievements:
-Confirmed Aamal Ride’s positioning as one of Qatar’s largest and most inclusive community rides.
-Successfully promoted a culture of active living and wellness.
-Strengthened Aamal Company’s reputation as a leading supporter of sports and community initiatives.
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Night Run For All
Old Doha Port 2025
The inaugural NIGHT RUN FOR ALL, powered by QATAR CALENDAR, took place at Old Doha Port on Saturday, 22 February 2025. This exciting event featured distances ranging from 1K to 5K, catering to participants of all fitness levels. All races were held on a professionally measured course, with participation capped at 800 runners to ensure a safe and enjoyable experience for everyone.
Highlights:
-Full turnkey solution: from the idea to the execution
-800 participants from 53 countries
-Iconic Location- Old Doha Port
-Partners: QSFA, Ministry of Sports, Old Doha Port
-Sponsors: Qatar Calendar, Oakberry, Approved Market, Rayyan Water, Garmin Qatar, Sports Corner
-Total number of visitors: 1200
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Qatar National Sport Day at Qatar Foundation 2025
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Date & Location: February 11, 2025, Qatar Foundation
Participants: Over 600 riders and fitness enthusiasts
Our Role:
Event Coordination: Spearheaded the planning and execution of the Qatar Cyclists Tour together with Qatar Cyclists, ensuring a seamless experience for all participants.
Event Planning: Collaboratively designed an event schedule and route, enhancing the experience with breathtaking views.
Fitness Activities Management: Orchestrated a series of fitness events, including spinning sessions with DidoFit and a functional fitness workout with F45 Education City, catering to a diverse group of fitness levels and preferences.
Key Achievements:
VVIP Participation: the event was launched by Her Highness Sheikha Moza bint Nasser Al Misnad and Her Excellency Sheikha Hind bint Hamad Al Thani, which elevated the profile of the event.
Sponsorship Acquisition: Secured and managed the relationship with Mazzraty Qatar as the title sponsor, ensuring financial and logistical support.Community Impact: Fostered a strong sense of community and promoted an active lifestyle, significantly contributing to the success of National Sports Day at Qatar Foundation.
ONE RUN FOR ALL QATAR
LUSAIL INTERNATIONAL CIRCUIT
19 of May 2024
On 19 May 2024, Doha became part of the world's largest half marathon "One Run" by the Hero League for the first time. More than 1,500 residents and visitors of Qatar took part in the race. The event was be held with the support of the Ministry of Sports and Youth in Qatar, Qatar Sports For All Federation and Qatar Athletics Federation.



Highlights: 
 

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1500 participants from 83 countries 

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Iconic Location- Lusail International Circuit 

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Sponsors: Viva la Vida, Oakberry, Go Sports Snoonu, Approved Market, Redbull, Rayyan Water, Pocari
Sweat

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Vendor Village: Pinkberry, Metaboliqa, Stretch Lab, Futad, Awaken, AlterEgo, Flat White, Chia Nation,
etc 

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Total number of visitors: 2500



On the same day, more than 160,000 people in all regions of Russia, where the event was be held for the 8th time, and about 30,000 runners in other countries, including China, Brazil, Egypt, Serbia, Belarus, Bahrain, Qatar, Cameroon, Armenia, UAE, Bahrain and others, participated in the One Run half marathon.

QATAR CYCLISTS TOUR
QATAR NATIONAL SPORTS DAY AT EDUCATION CITY
FEBRUARY 2024
Agora Sports Consulting in cooperation with Padel Club was part of the National Sports Day Celebration in the Qatar Foundation



We were excited to propose a comprehensive, engaging, and dynamic sports and entertainment event. Designed to cater to a diverse audience, this festival will combine an exclusive riding event, spinning sessions, and functional fun workouts in a very nice family-friendly entertainment environment.



The festival was envisioned as a celebration of sports, wellness, and community engagement. It will feature a series of different activities along with entertainment options for both, adults and children.



Activities included: 

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Cycling Ride with Qatar Cyclists

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2 spinning classes with Technogym 

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2 functional Fitness Classes with PHIIT Studio 



Location: Ceremonial Court at Qatar Foundation + the cycling from Qatar Foundation to Museum of Islamic Art and back 

Number of participants: 800 

Sponsors: Lynk & Co, Technogym, PHIIT Studio, Qatar Cyclists, Doha Cycling, Al Ghariya Cycling and Trek Cycling.
A THOUSAND AND ONE NIGHTS PERFORMANCES
BY MARIINSKIY THEATER IN QATAR
DECEMBER 2023
We recently had the honor of arranging the performances support for the renowned Mariinsky Theatre's tour in Qatar. This event showcased a spectacular blend of artistry and cultural exchange.
Main Work Done:​
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Musical Instrument Provision: Arranged for a comprehensive list of musical instruments and tuning services.
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Transportation Services: Provided premium transportation for artists and directors, including airport transfers and full-day services.
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Performance Support: Facilitated theatre rental negotiations, government license acquisition, and coordinated with cultural institutions like Rosneft and the Embassy of Russia in Qatar.
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Operational Support: Ensured seamless event execution through on-site supervision, troubleshooting, and quality assurance.
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Advertising and Promotion: Managed a targeted advertising campaign with a mix of online and offline strategies.
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Ticketing and Audience Management: Handled ticketing logistics and provided ushers and hostesses for guest services.
2022 FIFA WORLD CUP QATAR
FOR
LOUIS VUITTON
DECEMBER 2022
- Hospitality and Event Management for Louis Vuitton as a commercial affiliate of 2022 FIFA World Cup Qatar 2022
- Ticketing management
- Hayya Cards management
- Transport and Logistics operations coordination
- On-ground activations coordination
- Suppliers coordination
- General consulting services
2022 FIFA WORLD CUP QATAR
March 2021
For the last 3 years of preparations, AGORA SPORTS worked closely with Adidas, FIFA, NBC Telemundo, and VISA consulting them on everything from the choice of hotels to transportation and customizing their whole hospitality programs for their delegations before the World Cup Period.
2019 FIFA CLUB WORLD CUP QATAR FlAMENGO SC
DECEMBER 2019
- VIP hospitality packages for Families & Friends of the Flamengo Club including hotels, transfers, ticketing, restaurants & entertainment booking
- VIP programs for fans- flight in business class, luxury 5-star hotel, private transport, tickets for the match with access to hospitality lounge- 42 people
- Regular Fan Programs- flight in economy class, 4-star hotel, group transfer, tickets for the match Cat 3-5 - 220 people
2021 FIVB VOLLEYBALL TOURÂ QATAR
March 2021
AGORA SPORTS has partnered with the Qatar volleyball association helping them with the preparations for the tournament as well as the event management.
Agora sports is
- Responsible for attracting sponsors to support the tournaments
- Cooperation with media and broadcasters
- Responsible for arrangements of PCR tests for the participants and staff on a regular basis
- Arranging Interviews for the international press
- Support of the accommodation of the staff and players within COVID bubble
COMMUNITY PADEL TOURNAMENTS IN QATAR
2020-Present
More than 12 tournaments organized in different locations in Qatar in cooperation with Luxury Hotels, Padel Clubs, Various Sponsors.
Reached number of participants > 1500 people
2019 COPA AMERICA BRAZIL
June-July 2019
AGORA SPORTS was part of leading the hospitality programs of the Qatari delegation with the Embassy of Qatar in Brazil consulting on accommodation, coordinating the ground logistics, and creating the concierge platform to service the royal family, officials, and executives of Qatar.
2018 FIFA WORLDÂ CUP RUSSIA
June-July 2018
Work with the Qatari delegation during FIFA World CUP 2018 in cooperation with the Embassy of Qatar in Russia.
Hospitality services for the delegation. coming from Qatar to Russia to attend FIFA World CUP 2018 including:
• Hospitality & Concierge services,
• Accommodation and transport coordination,
• Personal shopping
• Logistics
• Coordination of the team working at the airports (meeting and greeting)
• Protocol coordination of meetings of HH Sheikh Tamim bin Hamad Al Thani with the representatives of the Russian Government and business
• Cooperation with the Security services and transport companies